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INNOVATION PROJECT PORTFOLIO, Katerina Symiakaki

Katerina Symiakaki
Katerina Symiakaki

Understanding consumers hearts and minds is Katerinas greatest passion and translating these insights into meaningful innovation is what inspires her most. Blending logic with magic she enjoys spotting opportunities that could take brands and organisations to the next level. After 7 years in marketing and communication, she decided to broaden her perspective through undertaking the MA Innovation Management at Central Saint Martins and being part of New Creative Ventures at London Business School. Her objective now is to find a role in brand development, innovation and strategy.

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Katerina Symiakaki PROJECT PORTFOLIO
Innovation Design Process Lifelong Playground Innovation Project Previous Background
Innovation Design Process
watch the video at http://www.youtube.com/watch?v=tZo4Iq9YJII Video produced by Jacqueline Chang Process: Research (customer observation, desk research, ethnography, discourse analysis) | Insight | Opportunities | Innovation Strategy
Lifelong Playground Innovation Project
Children living today will live up to 100 years of age and ageing has been characterised as a time bomb waiting to go off...
... which brings opportunities for brands & organisations facing the future!
Research mind mapping, online & of鍖ine surveys, one-to- one semi-structured interviews, timeline, laddering, consumer observation, contextual research, trend analysis, futurology
Work placements At School of Everything to learn about learning and at Sense Worldwide to learn about design research methodologies
Andy is 55 years old, dynamic, wants to stay young, exercises, needs new stimulus in life, wants to be in control, learning makes his world bigger.
Dianne is 60 years old, retired, bored, loves her family and friends, reads books, has sweet tooth, learning for reassurance and peace of mind.
Key Insight People over 鍖fty years old want to live their lives to the full and face dif鍖culty in making the transition from employment to post-employment life.
Innovation Strategy Learning Through Play for Baby Boomers.
Brand Concept: Lifelong Playground Physical space for playful learning experiences for baby boomers
Helps baby boomers make a smooth transition from employment to post-employment life
By keeping them mentally & physically healthier, more socially active, with motivation, self-con鍖dence and a reinvigorated meaning for life
There are 21 million more individuals over 50s in the UK
Innovation is found at the intersection cultural centre | health club | Montessori nursery school
Revenue is made through membership fee & key partnerships
Past Experience
Brand repositioning & communication The Project: The new slogan Where the 鍖nest coffee and people blend signi鍖es the transition from product focus to people centred entertainment in line with research 鍖ndings. My role: Strategic repositioning of Flocafe brand and development & execution of new communication platform.
Online Advertising The project: New www.鍖ocafe.gr portal and Flocafe widget. My role: Strategy development focusing on optimising the mix of owned, paid & end media and project management. Liaising with advertising and media agency.
Collaborative Initiative The project: Collaborative initiative. Design, photography and paintings created by Akto students were promoted for advertising in Coffeeway stores. Selected students had been awarded. My role: Project management, communication (print, in-store), publicity, exhibition organisation. Liaising with sales department, retail chain, advertising & P.R. agencies and Akto faculty & students.
Experience Event The project: Experience event of African culture in Coffeeway stores through coffee and articrafts. Endorsed by the Ethiopian embassy. A fraction of sales proceeds had been donated to the Doctors of the World. My role: Project Management, communication (print, in store), publicity, charity, importing articrafts. Liaising with sales department, retail chain. advertising & P.R. agencies, merchant, Ethiopian Embassy and Doctors of the World.
Thank you!

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INNOVATION PROJECT PORTFOLIO, Katerina Symiakaki

  • 2. Innovation Design Process Lifelong Playground Innovation Project Previous Background
  • 4. watch the video at http://www.youtube.com/watch?v=tZo4Iq9YJII Video produced by Jacqueline Chang Process: Research (customer observation, desk research, ethnography, discourse analysis) | Insight | Opportunities | Innovation Strategy
  • 6. Children living today will live up to 100 years of age and ageing has been characterised as a time bomb waiting to go off...
  • 7. ... which brings opportunities for brands & organisations facing the future!
  • 8. Research mind mapping, online & of鍖ine surveys, one-to- one semi-structured interviews, timeline, laddering, consumer observation, contextual research, trend analysis, futurology
  • 9. Work placements At School of Everything to learn about learning and at Sense Worldwide to learn about design research methodologies
  • 10. Andy is 55 years old, dynamic, wants to stay young, exercises, needs new stimulus in life, wants to be in control, learning makes his world bigger.
  • 11. Dianne is 60 years old, retired, bored, loves her family and friends, reads books, has sweet tooth, learning for reassurance and peace of mind.
  • 12. Key Insight People over 鍖fty years old want to live their lives to the full and face dif鍖culty in making the transition from employment to post-employment life.
  • 13. Innovation Strategy Learning Through Play for Baby Boomers.
  • 14. Brand Concept: Lifelong Playground Physical space for playful learning experiences for baby boomers
  • 15. Helps baby boomers make a smooth transition from employment to post-employment life
  • 16. By keeping them mentally & physically healthier, more socially active, with motivation, self-con鍖dence and a reinvigorated meaning for life
  • 17. There are 21 million more individuals over 50s in the UK
  • 18. Innovation is found at the intersection cultural centre | health club | Montessori nursery school
  • 19. Revenue is made through membership fee & key partnerships
  • 21. Brand repositioning & communication The Project: The new slogan Where the 鍖nest coffee and people blend signi鍖es the transition from product focus to people centred entertainment in line with research 鍖ndings. My role: Strategic repositioning of Flocafe brand and development & execution of new communication platform.
  • 22. Online Advertising The project: New www.鍖ocafe.gr portal and Flocafe widget. My role: Strategy development focusing on optimising the mix of owned, paid & end media and project management. Liaising with advertising and media agency.
  • 23. Collaborative Initiative The project: Collaborative initiative. Design, photography and paintings created by Akto students were promoted for advertising in Coffeeway stores. Selected students had been awarded. My role: Project management, communication (print, in-store), publicity, exhibition organisation. Liaising with sales department, retail chain, advertising & P.R. agencies and Akto faculty & students.
  • 24. Experience Event The project: Experience event of African culture in Coffeeway stores through coffee and articrafts. Endorsed by the Ethiopian embassy. A fraction of sales proceeds had been donated to the Doctors of the World. My role: Project Management, communication (print, in store), publicity, charity, importing articrafts. Liaising with sales department, retail chain. advertising & P.R. agencies, merchant, Ethiopian Embassy and Doctors of the World.